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Evolution of Smooth

This brand refresh gives eos (evolution of smooth) a look that aligns with their sustainable, naturally derived brand for everybody. The logo is inspired by their iconic "thumbprint" shape featured on all of their products and the packaging aims to reduce plastic waste and encourage reuse of materials.

Project Type: Branding/Packaging

​Date:​ April 2025

Deliverables: Logo and brand guidelines, packaging for chapstick, shave oil and shave oil refill, Instagram advertising campaign (3 feed posts and 1 story post).

pouchair.jpg
shaveoilsky.jpg
vanillachapstick_edited.jpg
mintchapstick_edited.png
pinkchapstick_edited.jpg
eosFinalAds-07.png
eosFinalAds-06.png
Photography credit to my wonderful mom!

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